SEO stands for Optimizing the Search Engine. For forums, blogs, and pages on the internet, it is a collection of optimization techniques. These optimizations aim to achieve good organic positioning for a website or blog, attracting traffic and authority.
After all, who doesn’t want free clicks and more visits to their site? One of the greatest goals of companies investing in digital marketing is to hit top search engines’ top positions.
However, it is not enough to be on the Internet to ensure that your website, e-commerce, or blog reaches a place on Google’s first page: it is important to invest in a particular plan to maximize results and ensure a good position is achieved by your company.
In the end, as businesses go through the digital transformation era, the competition for search engine positions is increasing.
It could be more beyond your power than you imagine achieving good positions on the results pages. On your web and on your content, there are a variety of enhancements you can do so that you maximize your reader’s experience and become an outstanding result in search engine eyes. Such are the optimizations that we call SEO!
You will learn what you need to maximize your online presence and get good organic positioning (which is not paid advertising) in this post:
The key SEO On-Page variables are as follows:
Value of Content
There are two key factors in Google’s ranking: content duration and consistency.
The algorithm has tried to classify low-quality content to maximize the results for the public since the launch of Google Panda.
That is, the better the material, the better the chances that you will be in the SERPs in the top positions.
Scale of Content
The scale directly affects Google’s positioning. The average size of the top-ranked content in research conducted by Search IQ was around 2,500 words.
That is because Google is looking for the most complete content that clarifies readers’ doubts.
That is not a law, however! It all depends on how your person responds to your content’s size and, in particular, does your content respond completely to the query that led you to it?
The individual needs to read your content and have all their questions answered, regardless of the text’s size. Otherwise, it will check for another text that clarifies its questions better.
SEO and online marketing strategy implementation
An online marketing strategy’s key purpose is to incorporate all marketing strategies and tactics to achieve one or more macro goals. Or what is the same, to sell more, to be able to.
Both digital marketing disciplines, including SEO, must work together to accomplish this. All engagement techniques, social networks, site positioning, and paid advertisement acts (online and offline) must complement each other in unison. And get reviews so that the online marketing campaign comes to life.
If the marketing strategy is developed, we have carried out the marketing consulting, defined the macro and micro goals, thoroughly examined the business and competition, carried out a full SEO audit, generated the SWOT, defined the target audience, etc. … What now?
It is time to come up with the whole idea and bring it into practice. To gain online visibility (web positioning), one of the first tasks to perform is to enable content marketing. For this, we will need the target audience identified in the marketing plan, personal buyers…
- Where is the goal crowd? (social networks, pages, issues, interests)
- What computers are you working on? (mobile, laptop, scan for voices … etc.)
- What’s in your interest?
- What are the requirements?
- How can our firm help you?
We need a starting point to start all this marketing machinery, which may be the SEO strategy alongside the communication strategy. Carry out a strong Keyword Research that discovers certain topics and words along with the company’s marketing manager that can contribute most to the achievement of the goals.
- At each point of the SEO method, the questions, and the need for user information must be followed.
- For each of the phases, definitions and search typologies must be related.
- A content strategy that affects the findings will be specified for each form of stage and need.
- We will break the words and topics found by user steps, search purposes, and search volume to do this.
The phases of the consumer:
Attention: Your product/service is known to the public; the attention of your potential customers is enabled.
Interest: The part of the public that is interested in it, recognizing your brand; maybe so it can cover certain needs.
Desire: You have convinced potential clients that they need your brand among those who have been interested, those who want to own it;
Action: They like it, they want it, and they’re either going to buy your goods, or they’re going to chat about your brand well.
The intent for search:
- Navigation: The user attempts to find a particular location.
- Informative: the consumer is looking for information.
- Transactional: the consumer is trying to make a purchase.
When the words and/or themes to be focused on have been determined, we will begin to build an editorial calendar that will enable all the departments involved in order to optimize each piece of content both organically and paid:
SEO Department: Description, generation of content, and optimization of the same so that the SERPs (search results) have the greatest effect and thus gain organic visibility.
Department of Social Networks: To intensify the influence and / or the message where the user is.
Advertising Department (SEM): Boost the presence and effect of remarketing/retargeting strategies on the consumer.
Department of Development: Implementing email marketing and/or marketing automation techniques, segmenting the database based on user needs and interests.
Department of Production: Innovative and info graphic production so that each piece of content has more traffic-attraction possibilities.
Video Marketing: The generation of videos on those channels with a wide audience such as YouTube and Vimeo improves the message/product and makes each piece of content more appealing to the user and can increase the brand or product memory.
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