The world of web positioning is complex. It covers many areas and has some specificity that it is necessary to know before embarking on an SEO project or hiring the professional services of an SEO agency or professional in the field.

For this reason, we have explained the main types of SEO so that you can cope without problems in one of the most complex digital marketing areas.


This is the most used SEO classification among professionals in the sector since it divides SEO into its three main areas: content SEO, on-page or technical SEO, and on-page or link-building SEO.

Content SEO

It is about the optimization of content in different formats (texts or images) to adapt them to the requirements of users and search engines. In other words, they are all the actions that involve changes and adaptations in the content: creating optimized texts using the necessary keywords, image optimization, creating attractive meta tags for users and search engines, having a good heading hierarchy. Content is highly valued since it is what will determine our growth in web traffic.

SEO on page

SEO on-page, also called technical SEO, are all those actions that we need to implement on our website to make it meet Google’s requirements: optimize load times, check that the Html, CSS, and JavaScript code of the web does not have errors, have a good web structure, detect 404 errors, avoid having pages where it is necessary to click more than three clicks to access them … the list is not short, but if we want to position our website, we must pamper our site and detect programming level failures. To implement these actions, technical knowledge is needed at the web programming level.

SEO off page or link building

Google takes the authority into account when it comes to positioning a website, and this is determined by the connexion a website gets from other sites. If our content is good, other websites will share it, including on their page a link to ours, through which they will transfer authority to us.

This technique greatly improves our positioning, but it is a risky technique. We must make sure that the websites that link to our ecommerce are of authority and thematic similar to ours. Otherwise, we can suffer serious penalties.


Depending on the scope that we want to give to our positioning, we can choose to perform the following types of SEO:

Local SEO

It consists of actions to position our website at a local or regional level. At the level of difficulty, it can be said that it is the easiest SEO to implement since we attack words that include specific locations. For this type of SEO, it is very important to have an optimized listing in Google my business and appear on Google maps and be registered in the main local directories. With this, we will get traffic from potential customers who are looking for the products or services that we offer in our specific location or when users are close to our position.

National SEO

National SEO, also called general, is the positioning that your website shows when a user searches for your business, products, or services on the internet from anywhere in the country. This type of SEO is much more complicated to implement than national SEO, and we will need more time to see good traffic results due to the greater competition.

International SEO

The international SEO is done when we receive traffic from other countries. The particularity of this type of SEO is that normally the web is in other languages ​​. We must implement the tag properly if we want to position well in another country. In addition, to position a landing or article internationally, it is not enough to translate the content. Let’s do a preliminary investigation to detect the types of SEO keywords to position most important in each language and adapt the content, making the content optimization tasks more laborious. Another of the peculiarities of this type of SEO is that it takes longer to position a website as the global environment is much more competitive than the local and national.

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